Freshening Indonesia

Overview

Freshening Indonesia came to TreeClouds with a clear vision: transform their traditional B2B wet tissue business into a modern, dual-channel digital operation. They needed a company profile that projected professionalism to business partners, alongside a consumer-facing e-commerce platform.

The Challenge

Freshening operated primarily through phone orders and manual invoicing. Their existing website was outdated, and they had no direct-to-consumer sales channel. The challenge was twofold: build credibility with B2B partners while creating a frictionless shopping experience for individual customers.

Our Solution

We designed and built a comprehensive digital platform that serves both audiences seamlessly:

• Company Profile: A modern, content-rich website showcasing Freshening’s manufacturing capabilities, certifications, and product range
• E-Commerce Integration: A full-featured online store with inventory management, multiple payment gateways, and automated order processing
• Admin Dashboard: A custom back-office system for managing products, orders, and customer relationships

The Results

• Online sales launched within 3 months
• Automated invoicing reduced manual processing time by 80%
• B2B partner inquiries increased by 150% in the first quarter
• Customer satisfaction scores improved significantly with the streamlined ordering process